AI advisory + CompanyOS
Helping businesses navigate the AI hype cycle and find solutions that actually fit them.
There are many ways into AI, and most businesses only need one of them right now. We help you work out which, then build it with you.
Norman McBrien, founder, BocaEdge
Background across product, marketing, finance and operations with startups through to established businesses, in SaaS, telecoms, professional services and retail. I've spent the last year building CompanyOS: a connected knowledge layer that lets any team query the business through the AI tools they already use, instead of guessing or asking around.
Flagship
CompanyOS
Your business's documents, processes, and (where it makes sense) live CRM or operational data, organised into one layer any team member can query through Claude or ChatGPT, exactly as they use it today. Consistent answers. Faster onboarding. Nothing locked in one person's head.
Advisory
Strategy, planning, and the performance management that keeps a growing team pointed the right direction. The work BocaEdge has always done — now sharpened by knowing exactly where AI can and can't help.
Automation & Agents
For businesses that have a specific, repeatable task worth automating. Realise real efficiencies and allow your team to focussing on winning and retaining customers.
There are four ways into AI. Most businesses need one of them.
Prompts. Projects. A connected company brain. Agents. Each one goes a step deeper than the last, and the deepest option isn't automatically the right one for you. I wrote up the framework I use with clients to figure out where a business actually sits - read it before you buy anything.
Read the AI framework"
Norman's unique skillset brought a hands-on approach combined with a strategic vision for how change would be implemented and operated to maximise output.
Cormac Loughlin, Fortis Recruitment
"
I could not express enough how the team appreciate your efforts and advice — we nearly doubled our growth last year.
Yuxin Wang, GoMapped
"
Norman has truly walked the walk in his career and I think this is what gives him the perspective to be so effective.He most notably helped the successful UK GTM that generated £130,000 of pipeline over a 4-month timespan.
Jack Dwyer, Vyra
Let's talk.
If you're not sure which level of AI fits your business or you know CompanyOS is the piece you're missing, that's a five-minute conversation, not a sales process.
Book a callnorman@bocaedge.com · Dublin, Ireland